OEM, or Original Equipment Manufacturer plays a crucial role in the business world, particularly in industries such as automotive, electronics, aerospace, and manufacturing. OEM refers to a company that produces parts and equipment that are then marketed by another company under its own brand. In this arrangement, the OEM typically designs and manufactures products based on the specifications provided by the purchasing company. These topics are taught in various subjects of BBA such as  Retail management, Supply Chain Management and so on. This business model has several implications and impacts on the economy, market dynamics, and consumer behavior.

Importance of OEM:

Supply Chain Efficiency: OEMs streamline the supply chain by specializing in the production of specific components or products. This specialization allows them to achieve economies of scale and expertise in manufacturing processes, leading to higher efficiency and lower costs.

Innovation: OEMs often invest in research and development to improve the quality and functionality of their products. They collaborate with purchasing companies to understand market needs and develop innovative solutions that meet those requirements.

Market Expansion: For companies that do not have the capacity or expertise to manufacture certain components or products, partnering with OEMs enables them to expand their product offerings without significant capital investment. This can lead to increased market share and revenue.

Customization: OEMs offer customization options to meet the specific requirements of their clients. This flexibility allows purchasing companies to differentiate their products in the market and cater to diverse customer needs.

Quality Assurance: OEMs are often subject to stringent quality control measures to ensure that the products meet industry standards and specifications. This helps maintain the reputation and credibility of both the OEM and the purchasing company.

OEM Dynamics:

Globalization: OEMs operate on a global scale, sourcing components and manufacturing products in various countries to take advantage of cost efficiencies and market opportunities. This globalization has led to increased interconnectedness and complexity within the supply chain.

Intellectual Property Protection: Intellectual property rights are crucial in the OEM industry, as companies must protect their designs, technologies, and brand identities from unauthorized use or replication by competitors. Contractual agreements and legal frameworks help safeguard these assets.

Consumer Behavior and OEM:

Trust and Credibility: Consumers expect the products they purchase to meet certain quality standards and specifications. OEMs play a critical role in building trust and credibility by consistently delivering high-quality products that meet or exceed customer expectations.

Supply Chain Transparency: Increasingly, consumers are interested in knowing the origin of the products they buy and the conditions under which they are manufactured. Companies that prioritize transparency in their supply chain, including their relationships with OEMs, may gain a competitive advantage and build stronger brand loyalty.


OEMs are integral to the modern business landscape, enabling companies to expand their product offerings, improve supply chain efficiency, and drive innovation. The dynamics of OEM relationships, including collaboration, competition, and globalization, shape market dynamics and consumer behavior. As consumer expectations evolve, companies must continue to prioritize quality, transparency, and sustainability to remain competitive in the global marketplace. We at JIMS take our BBA students to various industries like Hero MotoCorp, Maruti to give them practical insights about such things.

Dr. Priya Diwan

Assistant Professor

BBA Department