Multimedia is composed of two words, multi means many and
media means the combination of different content forms. Thus
multimedia describes the combination of different digital media
like graphics, text, video, audio, animation clips, photographs,
interactive elements, hypermedia, music and sound effects. A
multimedia approach to information processing involves the use
of various forms of media to convey and process information.
This approach acknowledges diverse learning style and
preference of an individual and information can be presented in
a more engaging and effective way by incorporating multiple
media types.
Multimedia has the following characteristics:
 Multimedia presentations may be viewed by person on
stage, projected, transmitted and played locally with a
media player.
 Multimedia games and simulations are used in physical
environment with special effects.
 Broadcasts and recordings can be either analog or digital
electronic media technology. Digital online multimedia can
be downloaded or streamed.

 Emerging technologies such as Artificial intelligence,
Deep networks etc. involving the illusions of taste and
smell also enhance multimedia experience.
 User experience is enhanced through various formats of
technological and digital multimedia.
Multimedia has a wide range of applications in various areas
such as:
 Entertainment and fine arts: In movies and animations
multimedia is used for developing special effects. One of
the popular part time activities is the multimedia games and
their software programs are available either as CG ROMs
or online. In the field of arts there are many multimedia
artists whose minds blend techniques using different media
that incorporates interaction with the viewers.
 Education: In this industry, for reference books like
encyclopedia and computer based training (CBT) courses
multimedia is used. It lets the user to go through a series of
presentations and text about a particular topic and related
illustrations. Edutainment is an emerging term that
describes combination of education and entertainment.
 Medicine: With the usage of multimedia doctors can get
training by looking at virtual surgery. They can also
simulate the causes when human body is getting affected
by diseases that are spread by viruses and bacteria.
 Mathematical and scientific research: Through
multimedia a scientist can look at a molecular model of a

particular substance and manipulate it to arrive at a new
substance.
 Document imaging: With multimedia, digital format of a
document or an image can be obtained by converting the
hard copy of it.
 Industry sector: Information can be clearly presented to
various shareholders, superiors and co-workers.
 Journalism: Many freelance journalists produce
multimedia pieces for their new stories by making use of
different media. Multimedia engages global audience and
tells the stories with technology which in turn develop new
communication techniques for both media producers and
consumers.
 Commercial: For grabbing the attention of the audience in
advertisements, exciting presentations are made through
multimedia. For governmental services and non-profit
services applications commercial multimedia developers
are hired.
One of the top leading colleges in Delhi, JIMS VK II embraces
a multimedia approach to information processing in the college
classroom that is a transformative step towards enriching the
learning experience. By catering to various learning styles and
fostering active engagement, it empowers the students to thrive
in an ever-evolving, multimedia-driven world. It’s time to
unlock the boundless potential that multimedia brings to

education and pave the way for a future where learning knows
no bounds.