In today’s changing market needs companies depend on digital marketing tools to survive. Digital marketing is a requirement for all businesses- small or big. Now marketing is not only geographically limited but with the vast reach of internet it has extended to each household. By learning these new tools students can build a strong profile and help businesses save a ton of resources.

One of the trendiest trends across all industries is digital marketing. Sooner or later, it will overtake traditional media as the marketing medium of choice for the majority of companies.

The creation of an internet presence is a significant undertaking that involves many qualified professionals. However, there is currently a significant need for highly qualified individuals. This demand can simply be met by students. With value added courses at JIMS VK 2 students can learn all these skills.

Here are few tools students can learn to get ahead in the competition.

  • Email marketing

Email marketing is sending out well written email to the current or potential customers. It is said to be the oldest form of digital marketing but when compared to the other forms of marketing, email marketing offers one of the highest returns on investment.

  • Social media marketing

Everyone uses social media these days be it a student, housewife or a working professional. Using this tool for marketing is a skill necessarily required by any company. Brands may utilize social media to interact two-way with their customers and connect with them directly. They can directly learn more about their goods and services in this way. This would be done to encourage interaction with the target market.

  • Content marketing 

It is a digital marketing tool used to create content relevant to your target audience. It also helps businesses drive organic search engine traffic and build customer relationships. By creating informative materials for the audience, such as blog posts, info graphics, videos, etc., content marketing helps firms build thought leadership within their sector.

  • Search engine optimization (SEO)

SEO is another tool students can learn to boost the sales of their companies. The goal of SEO is to provide information about your website to search engines like Google and Bing so they may display your website in the search results when a user types in a relevant search term.

  • Graphic Designing

Creating logos, choosing fonts, and choosing color palettes for websites, product packages, social media posts, and other brand contact points are all part of graphic design job. Graphics aid in developing a distinctive brand identity. Despite the fact that content informs and is an essential component of any marketing strategy, images are what give the material its visual appeal and compelling quality.

  • SMS marketing

SMS marketing is a marketing tool of sending out text message to potential customers just like email marketing. It is a very effective tool as it can be used to provide promotional offers, updates and news to customers via text messages.

Businesses can maximize their return on investment while remaining current on the newest digital marketing trends by leveraging marketing tools including content production, Search engine optimization, customer experience management etc. and by learning these tools students can build a strong profile for themselves which can be very helpful in landing a good job in the future.

Shweta Yadav

Assistant Professor

BBA Department