Convergence: The Confluence of Media

Preeti M Surya, HOD, Department of Journalism and Mass Communication, JIMS VK II Convergence has ushered in an era of fusion- the fusion of mediums, cultures, and innovations, but the battle for attention spans is fiercer than ever before. According to an empirical study conducted by Harald Weinreich, Hartmut Obendorf, Eelco

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“The ultimate black swan event-the covid-19, is fueling a shift towards digital banking”, says Ms.Meenakshi Chopra, Assistant professor, BBA department IMPACT OF COVID -19 ON BANKING SECTOR IN INDIA

COVID-19 has turned out to be the ultimate black swan event of the century with its significant macroeconomic impact on the world. It is a situation that requires extraordinary efforts and steps from governments all across the world to help to resume economic stability. Amongst the most affected sectors is

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Kitchen communication Flawless communication amongst kitchen staff is the key to success in hospitality industry, says chef Rajesh, Assistant professor Jagannath Institute of Management Sciences.

A career in the food service industry in any capacity can be particularly demanding on the employee. So, anyone opting for a career in hospitality should be willing to make efforts and learn the skills involved. One of the personal qualities that a chef needs to demonstrate in the capacity

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Strong boost ,post Covid, required for the generation of renewable energy,says Poonam Malik ,Assistant Professor –JIMS,Vasant Kunj Impact of Covid19 and India commitment for Renewable Energy By Poonam Malik

The entire country came to a grinding halt when the Government of India imposed one of the biggest lockdowns of the century due to the outbreak of the COVID-19 pandemic. The lockdown disturbed not just the normal lives of the people but also brought about disruptions in the supply chain

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Understand Sound? Listen to what the job market says Sound technology opens multiple doors in the media and entertainment sector, says Dr Manish Srivastava, Assistant Professor, Department of Journalism and Mass Communication

Sound technology is one of the main subject in the undergraduate degree programme conducted at the Department of Journalism and Mass Communication in Jagannath Institute of Management Sciences (JIMS) VK II.  The subject deals with the study of music and involves recording, manipulation, mixing and reproduction for movies, theatre, television

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Advanced data analytics to hold the reins of the retail industry, says Ms.Jyoti Kumari, Assistant professor,Department of Management Studies, Jagannath Institute of Management Studies. TREND IN RETAIL- 2020

Every aspect of a retail organization should be leveraging advanced marketing analytics software to meet customer demands. From manufacturers optimizing their production, to sales staff understanding how to best communicate with customers, data will be central to an organization’s overall customer-centric approach. Let’s take a closer look at four trends that

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It is childlike enthusiasm that paves the way for success, says Gurmeet Sodhi, Assistant Professor –Jagannath Institute of Management Sciences. Childlike Enthusiasm………

He had this childlike enthusiasm about him; he was inherently curious about how things worked; he was a person imbued with passion to do something; he never got tired working; he never counted the hours that he spent working in his self-designed garage workshop- who, by the way, are we

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