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The Role of Art in Interior Design

The Role of Art in Interior Design

Art is essential in interior design, offering much more than decoration. It shapes the ambience, reflects personal style, and transforms spaces. Here is how art influences interior design:

  • Creating Focal Points

Art serves as an immediate focal point in any room. A striking painting, sculpture, or tapestry can anchor a space and provide a central point around which other design elements are arranged. For example, a bold painting above a fireplace can become the room’s centerpiece.

  • Expressing Personal Style

Art is a personal expression of taste and style. Whether you prefer modern abstracts, traditional landscapes, or eclectic pieces, art allows you to infuse your personality into a space, making it truly your own.

  • Enhancing Color Schemes

Artwork is a powerful tool for enhancing a room’s color palette. It can introduce new colors, complement existing hues, or provide contrasting shades to create visual interest. A vibrant painting can enliven a neutral-toned room, while a monochromatic piece can add elegance to a colorful space.

  • Adding Texture and Dimension

Beyond color, art adds texture and depth to a room. Sculptures, woven textiles, and mixed-media pieces introduce tactile elements that prevent spaces from feeling flat. This added dimension creates a more dynamic and engaging visual experience.

  • Telling a Story

Art is rich in narrative potential. Each piece can tell a story, whether it is the artist’s intent, the subject matter, or the emotions it evokes. Incorporating meaningful artwork into your home allows you to create a space that resonates on a deeper, personal level, evoking cherished memories or celebrating cultural heritage.

  • Creating Balance and Harmony

Properly placed artwork helps achieve visual balance within a room. It can harmonize disparate elements and create a sense of equilibrium. A gallery wall can balance the weight of heavy furniture, while a large, singular piece can bring cohesion to a busy space.

  • Stimulating Conversation

Art can be a powerful conversation starter, drawing attention and inviting interpretation. Unique or thought-provoking pieces in social spaces like living rooms and dining areas can spark dialogue and create memorable experiences for guests.

  • Supporting Well-being

The psychological impact of art should not be underestimated. Calming pieces can create a serene atmosphere in bedrooms or meditation spaces, while vibrant works can energize living areas or home offices.

  • Conclusion

Art plays a crucial role in interior design, far beyond its decorative function.Thoughtfully integrating art into your home can transform it into a space that is not only aesthetically pleasing but also deeply meaningful and reflective of your unique identity. So, next time you are redesigning a room, give art the prominent role it deserves.

Why pick JIMS VK-II for Interior Design course?

The three year program by South Delhi Interior College aims to create creative and responsible designers who can create aesthetic and functional spaces that are comfortable to use for its occupants. The best interior design college in Delhi NCR offers undergraduate course with affordable Interior Design fees structure and latest curriculum. The B.Voc Interior Design program is focused at developing strong foundation in space planning and design and encourages students to develop a signature designing methodology. Interior design program provided by JIMS VK –II equips the students with updated skills that will let them create a mark in this ever-growing industry.

Khushi Sharma

Assistant Professor

Interior Design Department

The Impact of New Media on Conventional Journalism

The Impact of New Media on Conventional Journalism

With the onset of technology, there has been a tremendous growth in new media. With the rapid growth of digital media, the world has become a global village. Digital media has made the entire world more convergent by eliminating the geographical boundaries virtually. #BestJournalismCollegesinDelhiNCRJIMSVKII . Digital media has made the availability and accessibility of international content more convenient. Further new media has also altered the way of communication and information gathering of people. We are living in a digital age where we are surrounded by various forms of new media. For example:

  1. Social Media portals such as facebook , twitter and Instagram
  2. Online News portals/ websites
  3. Podcasts
  4. Blogs
  5. Mobile Based Applications

Over the last few years, digital media has altered our lives in many ways including the news consumption pattern. #BestMassCommunicationCollegesinDelhiNCRJIMSVKII  . New media has created a major implication in the field of journalism. For instance, instead of relying on conventional media, people now prefer to consume news and information online. This has resulted in change in the pattern of news production and dissemination by journalists and news organizations.

For instance, since a majority of people now prefer to get information online rather than reading printed newspapers and magazines, many news organizations have launched their mobile based applications that provide news in a more convenient and easy way to the readers. #BestMassCommunicationCollegesInSouthDelhiJIMSVKII  . To exemplify Google News, Aaj Tak Live TV apps are some of the applications that are available for the users.

Even as the digital media has made its foray into the world of news dissemination, there exists a certain section of the society that prefers to get information through conventional media also known as traditional media such as newspapers, magazines and televisions. #BestBMCCollegeInSouthDelhiJIMSVKII  . Trends indicate, however, that people nowadays prefer to consume news through digital media.

Thus, new media has impacted the traditional media in many ways; the changes, however, have both positive as well as negative impact.

Some of the positive aspects of new media are as follows:

  1. Anytime, anywhere accessibility of news
  2. Provides real time information
  3. Greater transparency
  4. Provides scope for other dimensions of storytelling like podcasts, video casts and blogs. #BestJournalismCollegesinsouthdelhiJIMSVKII  

However, apart from positive aspects, there are many negative impacts of new media. For instance

  1. Information overload
  2. Spreading of wrong or misinformation
  3. Unethical journalism

Newsmakers are very much aware that since the digital media has a tendency to push journalism in a new direction, it comes packed with a number of drawbacks and it is these drawbacks that are going to hamper its growth in future. #TopbjmccourseinsouthDelhiJIMSVKII  . This tendency can be checked by putting safeguards in place. With proper media literacy, fact checking and regulating the content broadcast on digital media, the negative aspects can be converted into positive characteristics of new media, thereby resulting in  tremendous growth of digital journalism.

Ms. Mansi Chopra

Assistant Professor

Department of Mass Communication

ROLE OF ETIQUETTE IN HOSPITALITY INDUSTRY

ROLE OF ETIQUETTE IN HOSPITALITY INDUSTRY

Etiquette plays a pivotal role in the hospitality industry, where every interaction between staff and
guests contributes to the overall experience. From hotels and restaurants to resorts and cruise ships,
maintaining high standards of etiquette enhances customer satisfaction, loyalty, and the reputation of
the establishment. Here is an exploration of the role of etiquette in this dynamic industry.

  1. First Impressions and Guest Relations:
    Etiquette sets the tone for first impressions. A warm welcome, genuine smile, and respectful demeanor
    create a positive initial experience for guests. In hotels, for instance, front desk staff trained in etiquette
    ensure guests feel valued and attended to from the moment they arrive. This initial interaction can
    influences a guest’s perception of the entire stay.
  2. Professionalism and Service Excellence:
    Etiquette in the hospitality industry underscores professionalism. It encompasses aspects like effective
    communication, attentiveness, and discretion. Polite language, active listening, and anticipating guest
    needs are crucial. Proper etiquette ensures that interactions are smooth and service delivery is
    impeccable, enhancing guest satisfaction.
  3. Building Trust and Loyalty: Etiquette helps in building trust and fostering guest loyalty.
    Guests appreciate consistent and respectful treatment throughout their stay or visit. When staff
    members demonstrate good etiquette, they create a sense of reliability and trustworthiness.
    Guests are more likely to return to an establishment where they have been treated with respect
    and courtesy. Moreover, they are more inclined to recommend it to others, thereby contributing
    to the establishment’s reputation and success.
  4. Cultural Sensitivity and Adaptability: In the diverse landscape of hospitality, etiquette
    includes understanding and respecting cultural differences. Guests from different cultural
    backgrounds have varying expectations and norms. Etiquette training equips hospitality
    professionals to navigate these differences sensitively and adapt their behavior accordingly.
  5. Conflict Resolution and Handling Difficult Situations: Etiquette guides staff in handling
    challenging situations with grace and professionalism. Whether addressing guest complaints,
    managing conflicts between guests, or handling unforeseen issues, adhering to proper etiquette
    ensures that resolutions are reached amicably and efficiently.
  6. Team Cohesion and Workplace Culture: Etiquette extends beyond guest interactions to
    include relationships among staff members. Respectful communication, collaboration, and
    mutual support create a positive workplace culture. When employees uphold etiquette standards
    within the team, they work more effectively together, which ultimately translates into better
    service delivery and guest experiences.
  7. Upholding Brand Reputation: Lastly, etiquette is integral to maintaining and enhancing an
    establishment’s brand reputation. Consistently delivering exceptional service through proper
    etiquette builds a positive reputation in the competitive hospitality industry. A strong reputation
    attracts new guests and reinforces loyalty among existing ones, contributing to the overall
    success and longevity of the business.
    In conclusion, etiquette in the hospitality industry is not merely a set of rules but a fundamental
    aspect of delivering exceptional guest experiences. It influences every interaction, from the first
    impression to ongoing guest relations and contributes significantly to a positive brand image and
    guest loyalty.
    JIMS VK II provides you a platform such as this where you can enhance your knowledge after
    taking admission in Hotel Management & make a great career in Hospitality & travel industry.
    Submitted by Vaibhav Gaur, Assistant Professor, Department of Hotel Management.
DESIGNERS’ GUIDE TO INTEGRATED MARKETING

DESIGNERS’ GUIDE TO INTEGRATED MARKETING

Just as many individuals find it challenging to run the routine activities of their
businesses, likewise they find it hard to advance their businesses, track down new
clients, and overcome barriers between the clients and creators. This article talks
about strategies that one may use for addressing issues related to the
abovementioned matters.

  1. DIGITAL PRESENCE
    Being available on all web-based platforms is one of the major parts of being a
    designer. Your presence on these platforms can undoubtedly exhibit your ability
    to the world out there. Computerized presence makes sharing substance easier
    and brings out the uniqueness and individuality of your products and services. For
    this one needs an attractive website, an Instagram account, a Facebook account,
    and a Twitter account and consistent and regular posting of content on all
    paltforms. This allows one to make associations with various stakeholders and
    collaborate with them via messages.
  2. Content is the king

In the new age computerized world, individuals love to be taken care of with
content; they consume huge amounts of content everyday thus it is vital to
design your substance and post new things consistently. Likewise individuals
don’t effectively get snared to lengthy content; consequently a brief span video
design is what one might count on to get the perspectives and focus on their
target segment.

  1. Focus on SEO Friendly content

While we examined in the previous paragraph that quality writing is everything. It
is essential to take note of that one doesn’t end up making content randomly;
from content to contacting individuals, it ought to be Web optimized so that an
ever increasing number of individuals find what they are looking for when they
search for comparative products or services; additionally every originator has a
well-defined segment ;consequently it is vital to find your specialty and have
spotlight on conveying happily on what your target audience loves the most.

  1. Collaboration instead of competition

There are a lot of artists competing with each other, even though they share the
same skill sets, audience, and niche. Because of this, it makes no sense to
compete because one artist will have to spend more money on advertising to get
ahead of the other, only for the other artist to go one step further and change the
dynamics of the audience. Rather than this if both team up to make something
together, their crowds will meet up and it will utilize lesser assets, energy actually
produce a lot higher incomes.

  1. Develop a network 

It is a colloquialism ” Your organization is your total assets”; it actually holds as
additional individuals are added to your organization, you get more associations,
these associations assist you with knowing others which thus lands you with
different open doors building your network.

  1. Write guest posts/columns

We already talked about how important it is to network and form partnerships.
This is also related to that. When you write a guest post on someone else’s blog

and actually help the reader through their article or even give them a good read,
they will want to know more about you and start looking for you. At that point,
your website and content come into place to keep their attention even more. This
is a very clever way to spread the word about your work without spending any
money.

The different ways an originator can showcase him/herself in the computerized
world means, he will not just assist one by laying out his computerized presence;
he will rather be getting natural development through the assistance of
watchwords and Website optimization; his/her work can before long contact
such countless individuals. Additionally as the need might arise, the fashioner
actually must connect with individuals, brands and his crowd to get the best and
assist with building a stronger image.

JIMS VK-II now brings you the excellent opportunity to join for
Courses on fields of interior design and more:

For every aspiring artist, interior designer, JIMS VK-II brings to you the most
fantastic opportunity to join our courses in multiple fields of interior design.
JIMS
VK-II  institute offers B.VOC in interior design streams. Alongside the excellent
Education from this recognized institute, students also receive job placements
and numerous opportunities to get international exposure from our JIMS VK-II
program.

Nancy Kapoor
Interior Design Department
Assistant Professor

PROS AND CONS OF DIGITAL LEARNING

PROS AND CONS OF DIGITAL LEARNING

Trade and business today can-not be imagined without technology. Regardless of the size of business, information technology drives modernization that plays an important role in business success; it makes business processes faster, more effective and easier; it has, consequently, a commanding effect on business operations. 

The gap between the developed and developing nations of the world is narrowing due to the human contact revolution. Most activities today have gone digital. From office functions and school-to-college affairs –technology is all pervasive.  

Connecting with one another for all purpose with applications such as  WhatsApp, Twitter, Facebook, Telegraph, Email etc., people all over the world have accepted technology as a way of life.

This rapid pace of  digitalization, however,  is also causing mental and physical problems. Gone are the days when mobile phones, were only used for conversation. With the advent of smartphones, the use of mobile phones has increased many folds. Its use is not restricted just to receiving and sending phone calls and messages , it can now also be used for the purpose of text processing , watching programs , listening to music, playing games, sending and receiving emails, banking , investment, share trading, communicating on social networking sites and so on.

Given the multifarious applications being offered by mobile phones, people  are spending more time than ever on mobile usage and so much this use of mobile smartphones and other digital gadgets is time consuming; research also reveals that it leads to depression commonly denoted by the term – Digital Exhaustion.

The cause of digital exhaustion is the use of digital gadgets. Digital exhaustion comes about  if  a gadget is used for more than essential purposes.  It has been observed that most people use their digital devices every instant even while doing their essential and basic work such as  eating, speaking with elders, friends, teachers, while walking and also sleeping with their devices. One of the easiest tools used for communication with one another as a result of a communication revolution is thus the digital system.

Communication has , all in all, become  easy and  comfortable through electronic devices such as mobile, laptop, computer, notepad. With the help of the internet, people are becoming more and more attached to WhatsApp, Facebook, Twitter, Email, YouTube. On an average, each person stays  online for twenty minutes to an hour. Most of the time looking at a mobile or laptop can make a person feel depressed and distracted. This can lead to problems such as loneliness, blindness, stress in the workplace, perseverance, and vertigo. Teachers and students went under pressure because of online classes becoming  overcrowded due to Covid-19. It is impossible to opt out of digital use, but we have to find a solution.

Solutions to get out of Digital exhaustion:

  1. Prepare a self-schedule: Some auto-restrictions have to be imposed to overcome the digital problem. People must be careful not to use mobile phones while walking or driving. Use less of social media sites and restrict more time. The mobile phone should not be used while in the office or at work. If you decide to use only half an hour in twenty-four hours, health will be better. Make daily schedules and make sure you don’t use too much digital technology. Speaking with family members at home, making a cup of tea, reading a book, engaging in a book or article are some of the ways of getting away from Digital media and staying away from digital burnout.
  2. Restrictions on webinar or online classes:

There should be restrictions on holding online classes and webinars. Yet, even if the classes are being held online, students should not to be allowed to message or make calls on social networking sites during  the online classes. Constantly indulging in webinars and other activities leads to  eyes getting adversely affected and mental retardation etc. Hourly  breaks may be given and the webinar program operators should  decide not to spend more than two hours a day on online platforms.

  • Socializing with people:  Loneliness leads to mental stress. Talking with family members or chatting around the time, wandering around the park, talking to friends and relatives is far more enjoyable than using digital tools. If the number of your friends is high, it is best to sit down and talk in the evening. Develop a habit of doing good for others every day and helping those in need. This will reduce digital usage.
  • To opt out of non-essential information: The website today is like a treasure trove of information. When requesting information on the web, exercise caution and do not click on undesirable links. The  website today is commercialized; opening a website that we don’t need can lead to harmful viruses entering your digital gadget.
  • Don’t pay attention to false information: The world offers plenty of information. Some of it is fake and misleading. Unnecessary information in WhatsApp and Facebook should never be re-streamed  on social networking sites. The Play Store App has automated downloadable apps but the download can be  blocked  in mobile settings. This will stop adding more apps to mobile screens.
  • Pay attention to the protection and nurturing of animals, birds and plants. Instead of needless digital use, love animals. Watering, touching, and the soft smell of the plants will enhance health.

Digital gadgets should be used only in our daily activities such as bill payment, shopping and  networking. Things are easier and simpler today than ever before. But, with the increasing use of digital devices, users are becoming more and more vulnerable to problems. Digital devices such as mobile or laptops need to have a daily digital usage schedule to avoid excessive use, unwanted messaging, and so on. Interest in cultural and sports activities, travel, physical activity such as exercise and yoga will help one to escape the digital burnout. The BBA department at JIMS, Vasant Kunj-II trains that students to develop analytical skills while

Dr. Prabal Chakraborty.

Associate Professor

Jagannath Institute of Management Sciences ,

Vasant Kunj-II, New Delhi

Careers in Hospitality Industry

Careers in Hospitality Industry

Hotel Industry is one of the most important enterprises particularly in an over-populated country like India with regard to employment for a few millions and revenue generated for the national exchequer. Concomitant to this, hotel is a place where boarding and lodging facilities are provided to the travelers. Hotels are the backbone of the tourism industry; and hospitality industry being a major segment of the tourism industry fetches not only huge foreign exchange but also offers a huge number of employment opportunities.

Types of Hotels

Hotels fall into various categories such as International Hotels (star categories), Commercial hotels, Residential hotels, Resort Hotels, Floating hotels, Capsule hotels, Heritage hotels, Time share / Apartment hotels and Paying guest accommodations.

International Hotels are the western style hotels located in almost all metropolitan and other large cities as well as principal tourist centers. These hotels are mostly owned by public sector companies and controlled by the board of directors. These hotels are luxury hotels classified on the basis of Internationally accepted norms of classification.  The hotels are classified as Star categories of hotels ranging from Five star to Single star depending upon the facilities and services available.

Commercial hotels – Commercial hotels receive guests who mostly visit for business purposes. As these hotels cater primarily to people who visit a place for business, they are located in important industrial centers, large towns and metropolitan cities.

Residential Hotels – These types of hotels are sometimes apartment homes with hotel services. These are often referred to as apartment hotels.

Resorts Hotels – Resort hotels are located near Sea, Mountains and other areas abounding in natural beauty. Rest, relaxation and entertainment are the key factors around which resorts are built. The Resort hotels provided special services to the visitors.

Floating Hotels – These types of hotels are located on the surface of water either on sea or on lake. In India, Floating hotels in the form of house boats are very popular.

Capsule Hotels– These types of hotels cater mainly to the business travelers. They are located adjacent to the major transportation centers.

Heritage Hotels – The concept of heritage hotels was introduced with a view to convert the old palaces, havelies , castles, forts and residences built prior to 1950 into  accommodation units as these traditional structures reflect the ambience and life style of the bygone era and are immensely popular with the tourists.

Time share/Apartment hotels – Time share is a holiday  ownership concept, where you can pay annual charges for vacation in any of the  hotels or resorts for a life time or for a couple of years  & you share the cost of property with others buyers;  in return you receive a guaranteed amount of time at the property each year. This concept is one or two decade old and has been operating successfully throughout the world.

Paying guest accommodation and guest houses – House owners having lettable rooms of reasonable standards are approved as paying guest accommodations.

Government support

 The government of India has taken several steps with a view to enable the hotels augment their internal finances and foreign exchange earnings. Attractive tax concessions have been given under Income tax act 1961, in form of tax holidays on a portion of profits of new hotels in rural areas, and liberalized depreciation policies on plant, machinery & building, so as to enable them to generate employment in urban and rural areas. India is the fifth largest economy in the world and aims to be the third which will lead to an enhancement in the cross-border trade; this will augment opportunities for careers in the Travel and Tourism industry.

Careers in the Travel and Tourism Industry.  

The hospitality sector has seen a surge over the past few years especially after the pandemic. Also the youth of the country is ever more interested in making a career in this line as it is one of the many creative options and provide a chance to explore the world in different ways.

              Department Of Hotel Management, Jagannath Institute of Management Sciences Vasant Kunj – II, is one of the pioneer Institutions in Delhi that provides best placements ever since its inception. The Institution with modern infrastructure and highly skilled team of faculty provides knowledge and enhances leadership skills with the right attitude because right attitude breeds discipline. Training programs, workshops and vast industry exposure further gives the students confidence to become  successful future professionals. After successfully completing bachelor degree in Hotel management, the students are placed in well renowned five stars hotels.

Chef Rajesh Kumar

Assistant Professor

Department of Hotel Management

Jagannath Institute of Management Sciences