Select Page
DESIGNERS’ GUIDE TO INTEGRATED MARKETING

DESIGNERS’ GUIDE TO INTEGRATED MARKETING

Just as many individuals find it challenging to run the routine activities of their
businesses, likewise they find it hard to advance their businesses, track down new
clients, and overcome barriers between the clients and creators. This article talks
about strategies that one may use for addressing issues related to the
abovementioned matters.

  1. DIGITAL PRESENCE
    Being available on all web-based platforms is one of the major parts of being a
    designer. Your presence on these platforms can undoubtedly exhibit your ability
    to the world out there. Computerized presence makes sharing substance easier
    and brings out the uniqueness and individuality of your products and services. For
    this one needs an attractive website, an Instagram account, a Facebook account,
    and a Twitter account and consistent and regular posting of content on all
    paltforms. This allows one to make associations with various stakeholders and
    collaborate with them via messages.
  2. Content is the king

In the new age computerized world, individuals love to be taken care of with
content; they consume huge amounts of content everyday thus it is vital to
design your substance and post new things consistently. Likewise individuals
don’t effectively get snared to lengthy content; consequently a brief span video
design is what one might count on to get the perspectives and focus on their
target segment.

  1. Focus on SEO Friendly content

While we examined in the previous paragraph that quality writing is everything. It
is essential to take note of that one doesn’t end up making content randomly;
from content to contacting individuals, it ought to be Web optimized so that an
ever increasing number of individuals find what they are looking for when they
search for comparative products or services; additionally every originator has a
well-defined segment ;consequently it is vital to find your specialty and have
spotlight on conveying happily on what your target audience loves the most.

  1. Collaboration instead of competition

There are a lot of artists competing with each other, even though they share the
same skill sets, audience, and niche. Because of this, it makes no sense to
compete because one artist will have to spend more money on advertising to get
ahead of the other, only for the other artist to go one step further and change the
dynamics of the audience. Rather than this if both team up to make something
together, their crowds will meet up and it will utilize lesser assets, energy actually
produce a lot higher incomes.

  1. Develop a network 

It is a colloquialism ” Your organization is your total assets”; it actually holds as
additional individuals are added to your organization, you get more associations,
these associations assist you with knowing others which thus lands you with
different open doors building your network.

  1. Write guest posts/columns

We already talked about how important it is to network and form partnerships.
This is also related to that. When you write a guest post on someone else’s blog

and actually help the reader through their article or even give them a good read,
they will want to know more about you and start looking for you. At that point,
your website and content come into place to keep their attention even more. This
is a very clever way to spread the word about your work without spending any
money.

The different ways an originator can showcase him/herself in the computerized
world means, he will not just assist one by laying out his computerized presence;
he will rather be getting natural development through the assistance of
watchwords and Website optimization; his/her work can before long contact
such countless individuals. Additionally as the need might arise, the fashioner
actually must connect with individuals, brands and his crowd to get the best and
assist with building a stronger image.

JIMS VK-II now brings you the excellent opportunity to join for
Courses on fields of interior design and more:

For every aspiring artist, interior designer, JIMS VK-II brings to you the most
fantastic opportunity to join our courses in multiple fields of interior design.
JIMS
VK-II  institute offers B.VOC in interior design streams. Alongside the excellent
Education from this recognized institute, students also receive job placements
and numerous opportunities to get international exposure from our JIMS VK-II
program.

Nancy Kapoor
Interior Design Department
Assistant Professor

PROS AND CONS OF DIGITAL LEARNING

PROS AND CONS OF DIGITAL LEARNING

Trade and business today can-not be imagined without technology. Regardless of the size of business, information technology drives modernization that plays an important role in business success; it makes business processes faster, more effective and easier; it has, consequently, a commanding effect on business operations. 

The gap between the developed and developing nations of the world is narrowing due to the human contact revolution. Most activities today have gone digital. From office functions and school-to-college affairs –technology is all pervasive.  

Connecting with one another for all purpose with applications such as  WhatsApp, Twitter, Facebook, Telegraph, Email etc., people all over the world have accepted technology as a way of life.

This rapid pace of  digitalization, however,  is also causing mental and physical problems. Gone are the days when mobile phones, were only used for conversation. With the advent of smartphones, the use of mobile phones has increased many folds. Its use is not restricted just to receiving and sending phone calls and messages , it can now also be used for the purpose of text processing , watching programs , listening to music, playing games, sending and receiving emails, banking , investment, share trading, communicating on social networking sites and so on.

Given the multifarious applications being offered by mobile phones, people  are spending more time than ever on mobile usage and so much this use of mobile smartphones and other digital gadgets is time consuming; research also reveals that it leads to depression commonly denoted by the term – Digital Exhaustion.

The cause of digital exhaustion is the use of digital gadgets. Digital exhaustion comes about  if  a gadget is used for more than essential purposes.  It has been observed that most people use their digital devices every instant even while doing their essential and basic work such as  eating, speaking with elders, friends, teachers, while walking and also sleeping with their devices. One of the easiest tools used for communication with one another as a result of a communication revolution is thus the digital system.

Communication has , all in all, become  easy and  comfortable through electronic devices such as mobile, laptop, computer, notepad. With the help of the internet, people are becoming more and more attached to WhatsApp, Facebook, Twitter, Email, YouTube. On an average, each person stays  online for twenty minutes to an hour. Most of the time looking at a mobile or laptop can make a person feel depressed and distracted. This can lead to problems such as loneliness, blindness, stress in the workplace, perseverance, and vertigo. Teachers and students went under pressure because of online classes becoming  overcrowded due to Covid-19. It is impossible to opt out of digital use, but we have to find a solution.

Solutions to get out of Digital exhaustion:

  1. Prepare a self-schedule: Some auto-restrictions have to be imposed to overcome the digital problem. People must be careful not to use mobile phones while walking or driving. Use less of social media sites and restrict more time. The mobile phone should not be used while in the office or at work. If you decide to use only half an hour in twenty-four hours, health will be better. Make daily schedules and make sure you don’t use too much digital technology. Speaking with family members at home, making a cup of tea, reading a book, engaging in a book or article are some of the ways of getting away from Digital media and staying away from digital burnout.
  2. Restrictions on webinar or online classes:

There should be restrictions on holding online classes and webinars. Yet, even if the classes are being held online, students should not to be allowed to message or make calls on social networking sites during  the online classes. Constantly indulging in webinars and other activities leads to  eyes getting adversely affected and mental retardation etc. Hourly  breaks may be given and the webinar program operators should  decide not to spend more than two hours a day on online platforms.

  • Socializing with people:  Loneliness leads to mental stress. Talking with family members or chatting around the time, wandering around the park, talking to friends and relatives is far more enjoyable than using digital tools. If the number of your friends is high, it is best to sit down and talk in the evening. Develop a habit of doing good for others every day and helping those in need. This will reduce digital usage.
  • To opt out of non-essential information: The website today is like a treasure trove of information. When requesting information on the web, exercise caution and do not click on undesirable links. The  website today is commercialized; opening a website that we don’t need can lead to harmful viruses entering your digital gadget.
  • Don’t pay attention to false information: The world offers plenty of information. Some of it is fake and misleading. Unnecessary information in WhatsApp and Facebook should never be re-streamed  on social networking sites. The Play Store App has automated downloadable apps but the download can be  blocked  in mobile settings. This will stop adding more apps to mobile screens.
  • Pay attention to the protection and nurturing of animals, birds and plants. Instead of needless digital use, love animals. Watering, touching, and the soft smell of the plants will enhance health.

Digital gadgets should be used only in our daily activities such as bill payment, shopping and  networking. Things are easier and simpler today than ever before. But, with the increasing use of digital devices, users are becoming more and more vulnerable to problems. Digital devices such as mobile or laptops need to have a daily digital usage schedule to avoid excessive use, unwanted messaging, and so on. Interest in cultural and sports activities, travel, physical activity such as exercise and yoga will help one to escape the digital burnout. The BBA department at JIMS, Vasant Kunj-II trains that students to develop analytical skills while

Dr. Prabal Chakraborty.

Associate Professor

Jagannath Institute of Management Sciences ,

Vasant Kunj-II, New Delhi

Careers in Hospitality Industry

Careers in Hospitality Industry

Hotel Industry is one of the most important enterprises particularly in an over-populated country like India with regard to employment for a few millions and revenue generated for the national exchequer. Concomitant to this, hotel is a place where boarding and lodging facilities are provided to the travelers. Hotels are the backbone of the tourism industry; and hospitality industry being a major segment of the tourism industry fetches not only huge foreign exchange but also offers a huge number of employment opportunities.

Types of Hotels

Hotels fall into various categories such as International Hotels (star categories), Commercial hotels, Residential hotels, Resort Hotels, Floating hotels, Capsule hotels, Heritage hotels, Time share / Apartment hotels and Paying guest accommodations.

International Hotels are the western style hotels located in almost all metropolitan and other large cities as well as principal tourist centers. These hotels are mostly owned by public sector companies and controlled by the board of directors. These hotels are luxury hotels classified on the basis of Internationally accepted norms of classification.  The hotels are classified as Star categories of hotels ranging from Five star to Single star depending upon the facilities and services available.

Commercial hotels – Commercial hotels receive guests who mostly visit for business purposes. As these hotels cater primarily to people who visit a place for business, they are located in important industrial centers, large towns and metropolitan cities.

Residential Hotels – These types of hotels are sometimes apartment homes with hotel services. These are often referred to as apartment hotels.

Resorts Hotels – Resort hotels are located near Sea, Mountains and other areas abounding in natural beauty. Rest, relaxation and entertainment are the key factors around which resorts are built. The Resort hotels provided special services to the visitors.

Floating Hotels – These types of hotels are located on the surface of water either on sea or on lake. In India, Floating hotels in the form of house boats are very popular.

Capsule Hotels– These types of hotels cater mainly to the business travelers. They are located adjacent to the major transportation centers.

Heritage Hotels – The concept of heritage hotels was introduced with a view to convert the old palaces, havelies , castles, forts and residences built prior to 1950 into  accommodation units as these traditional structures reflect the ambience and life style of the bygone era and are immensely popular with the tourists.

Time share/Apartment hotels – Time share is a holiday  ownership concept, where you can pay annual charges for vacation in any of the  hotels or resorts for a life time or for a couple of years  & you share the cost of property with others buyers;  in return you receive a guaranteed amount of time at the property each year. This concept is one or two decade old and has been operating successfully throughout the world.

Paying guest accommodation and guest houses – House owners having lettable rooms of reasonable standards are approved as paying guest accommodations.

Government support

 The government of India has taken several steps with a view to enable the hotels augment their internal finances and foreign exchange earnings. Attractive tax concessions have been given under Income tax act 1961, in form of tax holidays on a portion of profits of new hotels in rural areas, and liberalized depreciation policies on plant, machinery & building, so as to enable them to generate employment in urban and rural areas. India is the fifth largest economy in the world and aims to be the third which will lead to an enhancement in the cross-border trade; this will augment opportunities for careers in the Travel and Tourism industry.

Careers in the Travel and Tourism Industry.  

The hospitality sector has seen a surge over the past few years especially after the pandemic. Also the youth of the country is ever more interested in making a career in this line as it is one of the many creative options and provide a chance to explore the world in different ways.

              Department Of Hotel Management, Jagannath Institute of Management Sciences Vasant Kunj – II, is one of the pioneer Institutions in Delhi that provides best placements ever since its inception. The Institution with modern infrastructure and highly skilled team of faculty provides knowledge and enhances leadership skills with the right attitude because right attitude breeds discipline. Training programs, workshops and vast industry exposure further gives the students confidence to become  successful future professionals. After successfully completing bachelor degree in Hotel management, the students are placed in well renowned five stars hotels.

Chef Rajesh Kumar

Assistant Professor

Department of Hotel Management

Jagannath Institute of Management Sciences

THE LATEST TRENDS IN KITCHEN DESIGN

THE LATEST TRENDS IN KITCHEN DESIGN

Sub-Title: Exploring the Latest Trends in Kitchen Design: From Functionality to Style

In the realm of interior design, the kitchen stands as the heart of the home, a space where functionality intertwines with aesthetics to create an environment that is both practical and visually appealing. As we step into the new year, and JIMS VK II is open for the registrations of year 2024  let’s delve into the latest trends shaping kitchen design in 2024, offering homeowners innovative ideas to elevate their culinary sanctuaries.

1. Open Shelving and Minimalism: Embracing the concept of less is more, minimalist kitchen designs are gaining popularity. Open shelving replaces traditional upper cabinets, creating an airy, spacious feel while showcasing curated collections of cookware and décor items. This trend not only promotes accessibility but also encourages mindful organization and clutter-free living.

2. Sustainable Materials: With a growing emphasis on eco-conscious living, sustainable materials are becoming increasingly prevalent in kitchen design. From reclaimed wood countertops to recycled glass backsplashes, homeowners are opting for environmentally friendly alternatives that reduce their carbon footprint without compromising on style. This commitment to sustainability extends beyond materials to include energy-efficient appliances and water-saving fixtures, ensuring a greener kitchen for generations to come.

3. Bold Colors and Contrasting Finishes: While white kitchens remain timeless, bold colors and contrasting finishes are making a statement in modern kitchen design. From navy blue cabinetry to matte black faucets, homeowners are embracing dramatic hues and textures to add depth and visual interest to their culinary spaces. Mixing and matching different finishes, such as matte and glossy surfaces, creates a dynamic interplay of light and shadow, transforming the kitchen into a dynamic focal point of the home.

4. Smart Technology Integration: The advent of smart technology has revolutionized the way we interact with our kitchens. From Wi-Fi-enabled appliances to touchless faucets, innovative technologies are streamlining daily tasks and enhancing the kitchen experience. Voice-activated assistants, such as Amazon Alexa and Google Assistant, allow homeowners to control appliances, adjust lighting, and even search for recipes hands-free, making the kitchen a hub of connectivity and convenience.

5. Multi-Functional Spaces: As the boundaries between cooking, dining, and entertaining blur, multi-functional kitchen spaces are on the rise. Islands and peninsulas serve not only as prep areas but also as gathering spots for family and friends. Built-in banquettes and breakfast nooks maximize seating in compact kitchens while fostering intimacy and connection. Versatile storage solutions, such as pull-out pantries and hidden compartments, optimize space and functionality, ensuring that every square inch serves a purpose.

In conclusion, the latest trends in kitchen design for 2024 embrace a harmonious blend of functionality and style, catering to the evolving needs and preferences of homeowners. From open shelving and sustainable materials to bold colors and smart technology, these trends offer endless possibilities for creating a kitchen that is as practical as it is beautiful. Whether you are embarking on a full-scale renovation or simply seeking inspiration for a mini makeover, embracing these trends with the support of JIMS VKII which offers one of the best interior design course in Delhi NCR will transform your kitchen into a culinary haven that delights the senses and nourishes the soul.

Nikita Bhati

Interior Design

Assistant professor

CYBERSECURITY

CYBERSECURITY

The practice of protecting internet-connected systems such as hardware, software and data from cyber threats is called cybersecurity. To protect against unauthorized access to data centers and other computerized systems, cybersecurity is mainly used by individuals and enterprises. To access, alter, delete, destroy or extort an organization’s or user’s systems and sensitive data, a strong security posture is designed which is provided by an effective cybersecurity strategy  against malicious attacks. It is also instrumental in preventing attacks designed to disable or disrupt the operations of systems or devices.

An ideal cybersecurity approach should have multiple layers of protection across any access point or attack surface. For data, hardware, software and connected networks, a protective layer is included. Moreover, all employees within an organization who have access to any of these endpoints should be trained on the proper compliance and security processes. As an another layer of protection against threats some organizations also use tools such as unified threat management systems. These tools can detect, isolate and remediate potential threats and notify users if additional action is needed.

The cybersecurity field is divided into several different sections. These sections are as follows:

    • Network security

    • Cloud security

There are different types of cyber threats. Some of them are listed below:

    • Computer worms and viruses are computer programs that can adversely affect the quality and performance of a computer, computer network or a computer resource. Computer viruses may also be responsible for data pilferage resulting in huge loss or damage to the affected person. It is very simple and easy to transfer virus and worms from one system to another system.

    • Ransomware is a kind of malware involving an attacker locking the victim’s computer system files via encryption and demanding a payment to decrypt and unlocking the victim’s computer.

    • Social engineering is an attack that relies on human interaction. It tricks users into breaking security procedures to gain sensitive information that’s typically protected.

    • Phishing is a kind of cyber threat where fraudulent email or text messages are sent that resemble those from reputable or known sources. Generally random attacks, the intent of phishing messages is to steal sensitive data, such as credit card or login information.

    • E-mail spoofing is a kind of cyber offence similar to the offence of identity theft with only minor differences.

    • Vishing is one of the cyber threats which is a combination of “voice” and “phishing”. It is similar to a fraudulent act, but here the fraud occurs over automated or manual phone calls that guide the victim to gain financial reward; this results in  the victims providing the account number and password.

    • Man-in-the-middle attacks are eavesdropping attacks that involve an attacker intercepting and relaying messages between two parties who they believe  are communicating with each other.

At JIMS Vasant Kunj II BCA program offers papers focused on cybersecurity and also makes them easy to understand. Today many IT Companies are recruiting the employees based on this topic.

Shivangi

Assistant Professor, BCA Department

JIMS, VK II