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B. B. A in Retail Management and International Business


Course Objective

The course objective is to impart theoretical as well as practical knowledge of domestic and international business and focus on over all personality development.


Career Opportunities


# Executive (Marketing, HR, Finance, IT, IB)
# Customer Care Executive
# Opportunities in NGOs, Public Sector Banks
# Event Mgmt. Executives
# Self-Employment
# Placement Consultancy


# Exposure to practical aspects of international business i.e. shipment and documentation
# Export Policies and Procedures
# International Pricing, FEMA
# Apart from General Accounts and Finance, the programme focuses on International Finance
# Knowledge of International Marketing Management along with domestic marketing management
# Personality Development Sessions

Course Curriculum


Semester - I
Semester - III
Semester - V

Introduction to Modern Business

Basic Business Statistics

Micro Economics

Basic Business Communication

Business Laws

Introduction to Computers

Communication & Soft Skills

Business Mathematics

Cost Accounting

Logistics Management

Human Resource Management

Production & Operation Management

Information Technology in Management


Business Environment


Specialization Major-I

Specialization Major-II

Specialization Major-III

Training Report

Semester - II
Semester - IV
Semester - VI

Organizational Behavior

Marketing Management

Macro Economics

Basic Accounting

Database System


Research Methodology

Financial Management

Operations Research

Legal Environment of Indian Business

Project Management


Corporate Strategy

Management Information System

Specialization Major -III

Specialization Minor- IV

Project Report



* Degree from UGC Recognized University.