JIMS Lajpat Nagar Delhi | BBA | BCA | Masscom | BSc-ID | BHM |

bba bba bba3


The growth of Indian economy over the last 15 years has been tremendous. The opening up of Indian economy has led to free inflow of foreign direct investment (FDI) along with modern cutting edge technology, which has increased the importance of private sector in Indian economy considerably. Previously, the Indian market was ruled by the government enterprises but the scene in Indian market changed as soon as the markets were opened for investments in 1991. This saw the rise of the Indian private sector companies in Banking, Retail, Telecommunication, Automobiles, Insurance, Manufacturing etc. which prioritized customer’s need and speedy service through skilled manpower. Working in a large, modern, international organisation, a medium sized company or even a small start-up firm requires a range of business capabilities. The managerial activities at small enterprises are a responsibility of owners while in multinational companies and large scale organisations, managerial responsibility is given to a hierarchy of skilled and certified professionals. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business, but those who are quick learners and team players with leadership potential. Business activities are multifaceted and thus call for professionally qualified experts in business administration. The B.Voc programme at JIMS is designed around a set of modules that are common to all pathways These modules cover general business functions, strategic management and organisational analysis. These modules also guide a aspirant towards the achievement of the generic post-graduate goals of strategic awareness, developing leadership potential and understanding the theory and practice of international business

BBA/ B.Voc

(International Business And 
Retail Management)